Matt and Jenny, relocated from Brooklyn, NY to Denver in December 2021 due to the challenges of the COVID-19 pandemic, longing for change from the big city, they embarked on a new adventure and moved across the country.

Matt and Jenny wanted to make Denver and the state of Colorado a core part of their lives. They got engaged in Rocky Mountain National Park in 2021 and married in Estes Park in September 2022. 

Off these huge life events in 2022 and inspired for the future, Matt laid the foundation for the Denver Apparel Company in the beginning months of 2023. 

Matt envisioned the Denver Apparel Company as a means to promote pride in the Mile High City. As an enthusiast of history, he was captivated by Denver's unique position and embodiment of the western pioneer spirit, evident through its hidden historical gems scattered throughout the city.

Our Vision 

We believe Denver is a wonderful place to live, with its unparalleled access to the great outdoors, friendly locals, and rich history.

We believe high-quality shirts with simple yet impactful designs go a long way. This is a fundamental principle of the Denver Apparel Company, and we invite you to join us on this exciting journey.